“This can’t be it,” Katlynn Pyatt of Authentic Branding remembers thinking near the end of her time as a corporate marketing manager. She loved her boss and her projects but couldn’t shake the feeling that she was meant for something more. “Even though I was passionate about parts of my job, I wasn’t on fire when I walked in the door every day.” As she dreamed of making a change, a lay off and a pandemic threatened to pull the plug on her plans. So how did Katlynn juggle the obstacles and stay focused on authenticity? She launched it, of course.
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