S’wot’s the deal with SWOT, anyway? SWOT is an acronym that will help you evaluate where you are in your market. Later on, we’ll be exploring exactly how to conduct a SWOT analysis. But first, let me tell me why you NEED to be using this tool.
(I already know I’m going to get some resistance on this post, and that’s okay!)
I am all about collaboration over competition. However, evaluating your competition is SO IMPORTANT.
[Read more…] about Business 101: Why You Need to Be Doing SWOT AnalysesToday I’m thrilled to be spotlighting my good friend and design goddess Em Connors! Her startup, The Creative Bodega (TCB), helps women entrepreneurs level up their design skills using Canva, a free tool that’s accessible to everyone. (A premium upgrade of Canva does exist, and let me tell you: it is worth every penny.)
If you’ve been following along, you know I’m all about adding value, and Em nails this. Her Instagram feed is packed with helpful tips for navigating Canva and creating compelling visuals. Busy solopreneurs juggle countless aspects of their businesses. Learning a quick and efficient way to design graphics can be game-changing and money-saving! It’s no wonder that TCB’s very first digital course – The Canva Crash Course to Branding Your Business – sold out within two weeks.
[Read more…] about She Launched It: Em Connors and The Creative BodegaI’m super excited to bring you today’s She Launched It interview, which combines some of my favorite things: entrepreneurship, women helping women, passion, social media savvy. This one’s got it all. Adrienne Kay Photography is a business that offers traditional services like wedding and portrait photography, but Adrienne is also one of the few photographers in the Omaha area who specializes in brand photography.
With her brand photography services, Adrienne helps women entrepreneurs promote their businesses. She does this by helping them build a bank of high quality images that offer audiences an authentic peek behind the scenes. Along with human subjects, these images might show a flatlay of a workstation, a favorite coffee mug, or a beloved pet. They tell the story of a day in the life of the business in a way that ties in with the brand’s overall aesthetic and messaging.
[Read more…] about She Launched It: Brand Photography with Adrienne KayDeandra Hennemann has helped and healed people for years as a trauma therapist. When personal tragedy turned her world upside down, she could have closed off and turned inward. Instead, this incredible woman fought for her life and won. Read on to find out how Deandra turned her holistic approach to well being into a business that allows her to empower others.
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