Blog

She Launched It: Em Connors and The Creative Bodega

Today I’m thrilled to be spotlighting my good friend and design goddess Em Connors! Her startup, The Creative Bodega (TCB), helps women entrepreneurs level up their design skills using Canva, a free tool that’s accessible to everyone. (A premium upgrade of Canva does exist, and let me tell you: it is worth every penny.)

If you’ve been following along, you know I’m all about adding value, and Em nails this. Her Instagram feed is packed with helpful tips for navigating Canva and creating compelling visuals. Busy solopreneurs juggle countless aspects of their businesses. Learning a quick and efficient way to design graphics can be game-changing and money-saving! It’s no wonder that TCB’s very first digital course – The Canva Crash Course to Branding Your Business – sold out within two weeks.

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How to Overcome Objections to Close More Sales

Sales

Selling is an art and a science. A beautiful dance of listening, understanding, and influence. To maximize your success in selling, preparation beats luck. Preparing for all types of sales conversations ahead of time will provide you with the greatest return on investment.

I recommend to my clients to prepare for sales conversations like a lawyer would prepare for a trial. Think through how you will present your solution, how you will answer their questions, and most importantly how you will respond to their objections.

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4 Easy Steps to Selling in Your DMs (It Actually Works!)

Sales

I have been getting a TON of questions about how to sell via direct messages lately. It makes sense! With more of us building digital empires than ever before, the way we’re selling is evolving, too. Boardrooms and business lunches may still be the corporate sales norm, but if you aren’t promoting your digital product or service via DMs, you are needlessly leaving deals on the table. Read on for my 4-step process to start selling via direct message!

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She Launched It: Brand Photography with Adrienne Kay

Entrepreneurs

I’m super excited to bring you today’s She Launched It interview, which combines some of my favorite things: entrepreneurship, women helping women, passion, social media savvy. This one’s got it all. Adrienne Kay Photography is a business that offers traditional services like wedding and portrait photography, but Adrienne is also one of the few photographers in the Omaha area who specializes in brand photography.

With her brand photography services, Adrienne helps women entrepreneurs promote their businesses. She does this by helping them build a bank of high quality images that offer audiences an authentic peek behind the scenes. Along with human subjects, these images might show a flatlay of a workstation, a favorite coffee mug, or a beloved pet. They tell the story of a day in the life of the business in a way that ties in with the brand’s overall aesthetic and messaging.

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